Why is the approach condsidered to be one of the most imporatnt steps in the selling process?
Sunday, August 30th, 2009
Your approach to the customer determines the tone for the rest of the conversation. If you are not cheerful, welcoming, and interested in helping them, they know in the first few seconds.
That is why most good salespeople develop, or have the inate ability, to ‘read’ people immediately. You pick up on body languange, eye contact, personality almost immediately and can guage your approach to make that person feel comfortable in an instant.