How to approach marketing on social networks
Top business advice from Pier Paolo Mucelli, Founder and CEO of eOffice, explains the approach that took him to the top among networkers on business social network LinkedIn. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Pier Paolo Mucelli: I use business online networks as the word says for business, to promote, mostly to promote my business, eOffice. Hence I have a description of my activities in the past but most importantly I try to put a lot of emphasis on the features of the business I have created, the various steps, the various elements, competitive advantages.
I tend to use quite a few links to create a lot of connectivity between the different networks, so that, if you get to know about our business, our sector, our offering, you can then have the possibility of getting additional information. So you can link to your website, you can link to your Facebook group, you can link to your YouTube videos.
Interactivity is very, very important, so you then create a little mini network and you provide the end users, with an interface and the choice of being able to go back to the network they are more familiar with. We have of course, tons of pictures of our offices and our events available in Picasa that is the photo sharing utility in Google.
You send a Picasa link to a potential client, they are immediately familiar or very often they are familiar with the online photo sharing utility and you already create a connection and they can see that you are using technology, in a very modern way and you have an edge, compared to traditional operators that would probably send you a letter or an email, a very standard, boring email.
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Duration : 0:2:24
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Tags: advice, business, channel, expert, experts, marketing, news, show, small, social, tv
August 6th, 2009 at 2:29 am
Learn a simple, and …
Learn a simple, and very effective…affiliate marketing technique by marketing across 40 + social networks with multiple accounts, send scheduled text updates with links to 40 social networks on tiwtter and many more sites. Go to my profile and visit my site to learn how. Im just giving this stuff away!
August 6th, 2009 at 2:29 am
Nice Video. I …
Nice Video. I really liked your video youtube can be a great et for you. If you need any help getting your video exposed check out this site called tubeviews [dot net] It has really done wonders for me, I have build 3 channels up with videos at top in position and this is my forth channel i’m going to working on.
THIS WORKS! Its amazing.. THANK YOU SO MUCH DUDE!!!!!!
August 6th, 2009 at 2:29 am
Yip…I agree
Yip…I agree
August 6th, 2009 at 2:29 am
yeah me too
yeah me too
August 6th, 2009 at 2:29 am
I need a cool …
I need a cool office now!!!
August 6th, 2009 at 2:29 am
Isn’t that just …
Isn’t that just life in general?? You put in what you get out!
August 6th, 2009 at 2:29 am
I use Linkedin, but …
I use Linkedin, but nothing like this. I can see that you only get out of it what you put in!
August 6th, 2009 at 2:29 am
I want on office …
I want on office like that one! Good to know what i should be doing.
August 6th, 2009 at 2:29 am
Its amazing how …
Its amazing how every social network has its own way of interacting with other websites blogs and video websites and how they all completment each other
August 6th, 2009 at 2:29 am
Thanks for the …
Thanks for the advice jax6992…looked into LinkIn and it seems an interesting network tool.
August 6th, 2009 at 2:29 am
Linked in is a …
Linked in is a fantastic business tool, I have only discovered it in the last few months but think it is brilliant already!
August 6th, 2009 at 2:29 am
Linkedin is huge.. …
Linkedin is huge.. I didn’t realise how many millions of people there were on there…!
August 6th, 2009 at 2:29 am
businesses needed …
businesses needed to get into these new ways of promoting themselves.
August 6th, 2009 at 2:29 am
Linkedin says it …
Linkedin says it all. a whole new focus on social networking. Huge potential
August 6th, 2009 at 2:29 am
Experienced advice …
Experienced advice well worth emulating.
Krikus
August 6th, 2009 at 2:29 am
I agree …
I agree businessexpertandre, they will be missing out on a great opportunity if they don’t get involved with social networks.
August 6th, 2009 at 2:29 am
We’re using …
We’re using LinkedIn more and more these days…it’s a great concept.
August 6th, 2009 at 2:29 am
the numbers say it …
the numbers say it all really.
August 6th, 2009 at 2:29 am
nothing new. but, …
nothing new. but, from the perspective of someone new (or who hadn’t thought of doing something like this), what great information this would be. it would open your eyes to the possibilities that ’social’ networking offers. i write ’social’ because let’s be honest this is really business, all people are doing is using the utilities currently existing that were developed for true social use.
August 6th, 2009 at 2:29 am
Must make a huge …
Must make a huge difference now you can collaborate on your music projects over the web!
August 6th, 2009 at 2:29 am
So what kind of …
So what kind of Picasa link would you be sending me, PP?
August 6th, 2009 at 2:29 am
I think adding …
I think adding links in is a great idea.
August 6th, 2009 at 2:29 am
Businesses that …
Businesses that don’t get to grips with social networks are shutting themselves out of a huge potential market.
August 6th, 2009 at 2:29 am
I’m totally into …
I’m totally into LinkedIn too. Its a fantastic tool for clients to understand you and your business… that aside, I’m finding it more and more useful as a recruitment tool. Starting to find more and more employees rather than business owners on there now.
August 6th, 2009 at 2:29 am
Depends what you do …
Depends what you do. A lot of businesses it doesn’t matter. The client is just after what they want. They may have an interest in the process, but at the end of the day, only care about the results.