How to approach marketing on social networks
Thursday, August 6th, 2009
Top business advice from Pier Paolo Mucelli, Founder and CEO of eOffice, explains the approach that took him to the top among networkers on business social network LinkedIn. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Pier Paolo Mucelli: I use business online networks as the word says for business, to promote, mostly to promote my business, eOffice. Hence I have a description of my activities in the past but most importantly I try to put a lot of emphasis on the features of the business I have created, the various steps, the various elements, competitive advantages.
I tend to use quite a few links to create a lot of connectivity between the different networks, so that, if you get to know about our business, our sector, our offering, you can then have the possibility of getting additional information. So you can link to your website, you can link to your Facebook group, you can link to your YouTube videos.
Interactivity is very, very important, so you then create a little mini network and you provide the end users, with an interface and the choice of being able to go back to the network they are more familiar with. We have of course, tons of pictures of our offices and our events available in Picasa that is the photo sharing utility in Google.
You send a Picasa link to a potential client, they are immediately familiar or very often they are familiar with the online photo sharing utility and you already create a connection and they can see that you are using technology, in a very modern way and you have an edge, compared to traditional operators that would probably send you a letter or an email, a very standard, boring email.
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Duration : 0:2:24
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