A business wide approach to CRM
Tuesday, September 8th, 2009
Sage CRM Pre Sales Manager, David Beard explains the importance of getting all your people on board when implementing a new customer relationship management software.
Duration : 0:5:44
Sage CRM Pre Sales Manager, David Beard explains the importance of getting all your people on board when implementing a new customer relationship management software.
Duration : 0:5:44
Establishing and maintaining an active presence on social networking websites has emerged as an effective way to promote products and drive traffic to websites. These and other Web 2.0 technologies are changing the way we approach internet marketing. In this article we look at how to make the most of social network marketing.
There are many terms for this form of web promotion, including social media optimization and social media marketing. And there are also different types of websites and methods that can be used.
As with any form of internet marketing, successful social network marketing takes patience, know how, and some hard work. Social network websites are essentially online communities where people can meet, communicate, and share ideas. How you should approach your marketing campaign on these websites will depend on the size and nature of your business.
Many large companies and corporations have already established a presence on these websites. However, for smaller companies and home-based web businesses a more subtle approach is probably the better option. Rather than blatantly marketing your product, you should try to become a member of the community by making friends and joining relevant groups on websites like Facebook and MySpace.
Duration : 0:3:0
http://www.limitlesshomebusiness.co.nz Welcome to social media training 1. Part 1 of a training series designed to help you to utilize the power of social networking sites such as Twitter, Facebook, You Tube etc to build relationships and ultimately build income streams from these sites. http://www.www.limitlesshomebusiness.co.nz
Duration : 0:3:8
Top business advice from Pier Paolo Mucelli, Founder and CEO of eOffice, explains the approach that took him to the top among networkers on business social network LinkedIn. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Pier Paolo Mucelli: I use business online networks as the word says for business, to promote, mostly to promote my business, eOffice. Hence I have a description of my activities in the past but most importantly I try to put a lot of emphasis on the features of the business I have created, the various steps, the various elements, competitive advantages.
I tend to use quite a few links to create a lot of connectivity between the different networks, so that, if you get to know about our business, our sector, our offering, you can then have the possibility of getting additional information. So you can link to your website, you can link to your Facebook group, you can link to your YouTube videos.
Interactivity is very, very important, so you then create a little mini network and you provide the end users, with an interface and the choice of being able to go back to the network they are more familiar with. We have of course, tons of pictures of our offices and our events available in Picasa that is the photo sharing utility in Google.
You send a Picasa link to a potential client, they are immediately familiar or very often they are familiar with the online photo sharing utility and you already create a connection and they can see that you are using technology, in a very modern way and you have an edge, compared to traditional operators that would probably send you a letter or an email, a very standard, boring email.
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Duration : 0:2:24
John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses.
Duration : 0:8:22