An Approach to Life

Hear expert business advice from social networking guru Penny Power, Founder of Ecademy. In this business tv show, she speaks candidly about this collaborative business approach serves so many companies so well, and explains how social networking can be of great help to them as they do it:

“Well I’ve watched these businesses in Ecademy and I suppose for a, to a certain I’ve taken for granted what an Ecademy business member is and it wasn’t until recently somebody recently highlighted to me the difference between Ecademy’s network and other networks that it started making me realise that 21st century business is built through collaboration and is built much more through having people on contract to you running their own businesses are able to really raise your game all the time because if they’re contracted to you as a business they are wanting to be a supplier to your business, makes your business have the best at all times in your business and rather than managing a large work force of people that you are ending up having to have HR departments to manage and offices to keep them in you’re actually, as the leader of that business, focussed entirely on what the customer wants because you’re not having to manage HR and facilities so 21st century business people should be collaborating with large groups of people that are all the experts in their field and bringing their skills in for their clients when they need them and that’s the way that I see people using social networks at their absolute best is when they’re not just using it as somewhere to get referrals and grow their brand, they’re also using it in a collaborative way to develop their business in having the best people in their network.
You know I’ve already talked about Darwin and the species who are most likely to survive is the one who can adapt the most. That has to be one of the most important mantras that we have when we go into the 21st century.
Massive competition, massive visibility of brands so how can your business constantly adapt to this changing world that’s accelerating at internet speed, the knowledge is accelerating, the needs, the demand for markets are accelerating.
If you have a leading business where you’re completely customer focussed then you’re going to be able to adapt and by using a social network, a large group of people around you, experts in their field you’re going to be able to adapt your business utilising a field of people rather than utilising a base of employees.

See more business news television shows from Penny Power, as he gives his top expert business advice at http://www.yourbusinesschannel.com

Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx

Duration : 0:2:34

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Sage packs this video full of everything from a new gadget on Google’s Webmaster Tools to a free website service provided by Google Sites, which was formerly the Jot Spot. Matt Cutts also gets air time this week for his article on subscribed links and how to use them, and the Harvard Business Review notices how the internet-originated peer to peer (or P2P) business approach is influencing other societal structures, like banking.

Duration : 0:8:15

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In this business tv show we look at how businesses can operate sustainably in emerging economies. Experts Stephen Philips, Chief Executive, China-Britain Business Council, Ian Coleman, Partner, Head of emerging markets, PricewaterhouseCoopers UK, Frederique Schillern, COO Asia Pacific, Equity Trust, and Chris Runckel, President of international business consultants Runckel and ociates, look at issues from energy to air quality, and what green steps are being taken in emerging economies.

Ian Coleman: I do believe that this issue of sustainability, broadening beyond climate change but sustainability which would capture thinking about employment practices as well as just sort of the climatic effects of this activity is going to be an absolutely central issue for the way in which emerging markets emerge.

Chris Runckel: In China a lot of water ways if you are standing next o it your eyes are tearing from the smell of chemicals. If you’re in China travelling for a couple of weeks often times you’ll develop a cough because of the higher levels of articulates in the air. In general pollution is a very big problem in most of these developing countries it’s a problem. In China throughout the eastern area it’s an increasing problem in Vietnam, it will be a bigger and bigger problem in India.

Frederique Schillern: I think we talked about China and its political and economic role in the world; it is more and more becoming a global player. That’s going to mean for them to address things like the environment, in turn that means potential for a lot of companies dealing with environmental technology, environmentally friendly systems for example. It means that they have to open up their financial markets amongst other things, is one of the few things that is still very tightly controlled, that means of course an enormous amount of potential for environmental firms and all the advisory professional services that go with that.

Ian Coleman: I think it would be wrong to characterise emerging markets as a …

Duration : 0:4:52

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Top business advice from Pier Paolo Mucelli, Founder and CEO of eOffice, explains the approach that took him to the top among networkers on business social network LinkedIn. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com

Pier Paolo Mucelli: I use business online networks as the word says for business, to promote, mostly to promote my business, eOffice. Hence I have a description of my activities in the past but most importantly I try to put a lot of emphasis on the features of the business I have created, the various steps, the various elements, competitive advantages.

I tend to use quite a few links to create a lot of connectivity between the different networks, so that, if you get to know about our business, our sector, our offering, you can then have the possibility of getting additional information. So you can link to your website, you can link to your Facebook group, you can link to your YouTube videos.

Interactivity is very, very important, so you then create a little mini network and you provide the end users, with an interface and the choice of being able to go back to the network they are more familiar with. We have of course, tons of pictures of our offices and our events available in Picasa that is the photo sharing utility in Google.

You send a Picasa link to a potential client, they are immediately familiar or very often they are familiar with the online photo sharing utility and you already create a connection and they can see that you are using technology, in a very modern way and you have an edge, compared to traditional operators that would probably send you a letter or an email, a very standard, boring email.

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Duration : 0:2:24

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John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses.

Duration : 0:8:22

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